Last week I had the opportunity to try and sell social media to a local business as a possible channel to drive the company’s awareness in the Toronto area. After a response of much resistance I realized that many companies are still not comfortable with the idea and perhaps don’t understand the potential of using social media. Having my own understanding of how Twitter can be used in targeting and driving a message, I thought I’d take this opportunity in trying to explain why SME should consider Twitter as social media tool in leveraging their own company’s marketing objectives.
Articles written suggest a growing trend of small local businesses gravitating towards using Twitter as their sole means of marketing, and as a digital word-of-mouth tool. And to put things into perspective as to why, Twitter released new stats yesterday on their blog showing just how fast the social media site has grown since their initial launch. Staggering figures were shown 140 million tweets sent and 460,000 new accounts made on average in the past month. As these stat simply, many companies and consumers use Twitter for communicating and engaging with their target audiences.
But that still doesn’t answer who is on Twitter? According to this Brian Solis blog, 67% of Fortune Global 100 companies use Twitter to directly engage with consumers. And, Pew Research found that Twitterers are more likely to be younger urbanites, but that doesn’t mean that you should shelf the social media plan if your target audience comprises of another demographic.
So whether you’re company is already tweeting on Twitter or still skeptical of the idea, here are some tips Ive put together from my experiences using the social media site:
1.) Understand your target audience this might just be the most important tip of them all. By knowing who you are trying to engage with their values, challenges, and beliefs you can shape and steer your message to them. The message will be more relevant to them otherwise, your message will be lost in a void.
2.) Use hash tags hash tags are a great way to reach an even larger audience that your current readership. If you’re promoting a product or service hash tag the key points and main categories your product belongs to (i.e. #cars). Think about what types of words would most likely come up in a search on the topic you are trying to promote.
3.) Make it personal don’t be afraid to include personal elements to your message. Even the simplest task of your day could be interesting on Twitter, so open up! It will show that your company values transparency.
4.) Join other conversations search relevant hash tags and follow and join in other peoples conversations. This will again broaden your audience and promote awareness of your company.
5.) Respond to feedback keep track of what other Twitterers have said about you or who have written you directly.
6.) Be consistent that goes for your message and also the frequency of your tweets. Make sure that you tweet regularly perhaps that objective will be once every day or every week, just make sure you stick to it.
7.) Simplicity is the best policy- remember that you don’t need an extravagant social media marketing campaign to effectively grab the attention of your target audience. Think simple to the point consistent messages, and you’ll be on your way in no time.